Establishing Legal Authority: Seminar Marketing for Jacobs & Jacobs

The Challenge

Jacobs & Jacobs Injury Law Firm hosted an educational seminar to connect with their community and peers. However, the value of a live event often disappears once the room clears. The firm needed a way to capture the professional atmosphere, the expertise of their attorneys, and the engagement of the attendees to prove their status as "thought leaders" in the personal injury space. They needed an asset that didn't just look back at the past event, but actively sold the next one.

The Strategic Solution

GrowingBoyMedia executed a High-Aesthetic Coverage Plan, focusing on "The Expert in the Room." We prioritized capturing high-quality audio of key legal insights and dynamic B-roll of attorney-client interactions.

By editing the footage into a high-energy "Authority Recap," we provided the firm with a multi-purpose asset. The strategy focused on FOMO (Fear Of Missing Out) showing prospective clients and partners the value of being in the room. We optimized the final deliverables for YouTube and email campaigns to ensure the firm stayed "top of mind" for their referral network.

The Results

• Institutional Authority: Established the firm as an active, engaged leader in the Seattle legal community.

• Lead Generation Tool: Created a high-performing video asset used in email marketing to convert seminar leads into long-term clients.

• Future Event Growth: Built a library of content that serves as the primary marketing tool to drive registrations for all upcoming firm seminars.