Case Study: Power of Community Luncheon 2025

The Challenge (The Problem)

The Phinney Neighborhood Association (PNA) hosted their annual "Power of Community Luncheon," a vital event for connecting local leaders and volunteers. PNA needed more than just a recording of the day; they needed a way to translate the live energy and emotional impact of the event into a digital asset. The challenge was to create a video that could simultaneously thank current supporters and serve as a high-end marketing tool to attract future donors and partners.

The Strategic Solution

GrowingBoyMedia deployed a multi-angle cinematography team to capture the "spirit of the room." We focused on three key pillars: Executive Authority (capturing key speakers), Community Connection (candid B-roll of guests engaging), and Mission Impact (highlighting the purpose of the luncheon).

By prioritizing high-quality audio and cinematic visuals, we produced a versatile recap film designed for a multi-platform distribution strategy—ensuring the PNA mission resonated on social media, in email newsletters, and during future outreach presentations.

The Results

• Multi-Platform Engagement: Delivered a high-energy asset that strengthened digital outreach across LinkedIn, Instagram, and email marketing.

• Future-Proof Marketing: Created a library of "social-ready" content that the PNA can use to drive ticket sales and sponsorships for the 2026 event.

• Mission Amplification: Produced a cinematic narrative that captured the energy of community leaders, resulting in a versatile tool for ongoing donor cultivation.