Big Stage Branding: Capturing SeatGeek’s MLB All-Star Activation

The Challenge

SeatGeek, a leader in the mobile ticketing space, needed to document their massive brand activation at the 2023 MLB All-Star Game in Seattle. When a brand invests in a high-profile event like this, they need more than just "footage" they need a visual asset that proves the ROI of their booth. The challenge was to capture the sheer volume of fan engagement, the nostalgic appeal of their memorabilia, and the kinetic energy of the "All-Star" atmosphere in a way that looked polished, professional, and on-brand.

The Strategic Solution

GrowingBoyMedia executed a "High-Energy Activation Coverage" plan. We focused on the User Experience (UX) of the booth, filming fans as they interacted with the memorabilia and digital platforms. By using dynamic, fast-paced cinematography, we mirrored the excitement of the MLB All-Star atmosphere.

Our team prioritized capturing "The Vibe" ensuring that SeatGeek’s booth looked like the place to be. This content was specifically designed for rapid social media distribution, allowing SeatGeek to capitalize on the event’s real-time buzz and showcase their brand’s physical presence to their national digital audience.

The Results

• Brand Authority: Successfully documented a major partnership between a tech giant and a national sports league, elevating GrowingBoyMedia’s portfolio to a national level.

• Content Versatility: Delivered a library of high-impact visuals used across SeatGeek’s social channels and website to showcase their community and fan engagement.

• Sponsorship Validation: Provided SeatGeek with professional visual proof of their activation’s success, useful for internal reporting and future event planning.