The Face of Beauty: A Founder-Led Ad Strategy for Peach Posh

The Challenge

The Medical Spa market is crowded, and many competitors use stock footage or generic clinical imagery. Peach Posh wanted to differentiate themselves by leaning into their greatest asset: the owners. They needed a social media ad that didn't just show their services, but introduced the experts behind the brand. The challenge was to create a video that felt both luxuriously relaxing and professionally clinical, while making potential clients feel an immediate connection to the founders.

The Strategic Solution

GrowingBoyMedia executed a "Personality-Driven Commercial" plan. We utilized a two-tier filming approach:

1. The Human Connection: Professional, warm-lit introductions of the two owners to establish immediate trust and "Digital Rapport."

2. The Aesthetic Experience: High-end, slow-motion B-roll of the treatments and the spa environment to showcase the "Relaxation Factor."

By optimizing the edit for Facebook and Instagram Ads, we created a "Digital Welcome" that functions as a high-converting lead magnet. The strategy was to make the viewer feel like they already knew the founders before they ever booked their first consultation.

The Results

• Enhanced Brand Trust: Successfully humanized the medical brand, leading to a more comfortable and "warm" onboarding experience for new patients.

• High-Performing Ad Creative: Delivered a visually enticing asset that stands out in the social feed, lowering the cost of customer acquisition compared to static image ads.

• Strategic Market Positioning: Established Peach Posh as a premier, founder-led destination in the beauty and wellness space, distinguishing them from corporate-style clinics.