Stopping the Scroll: High-Conversion Social Ads for CitySweats

The Challenge

CitySweats offers a unique, luxury wellness experience with their infrared saunas, but "infrared therapy" can be a difficult concept to sell through static images alone. They needed to move away from traditional photography and into High-Impact Vertical Video that could perform on Instagram and Facebook. The goal was to capture the sensory experience ,the warmth, the calm, and the luxury to lower the cost of customer acquisition and fill their booking calendar.

The Strategic Solution

GrowingBoyMedia executed a "Mobile First Ad Strategy." We specifically filmed and edited in a 9:16 vertical format to dominate the smartphone screen. The production focused on "Sensory Cinematography" using close-up shots of the spa environment, the calming aesthetics, and the results-driven nature of their services.

By prioritizing a "Hook" in the first 3 seconds, we ensured the video would stop users from scrolling. This asset was designed specifically for Paid Social Media Ads, providing CitySweats with a professional, high trust "Digital Welcome" that bridges the gap between a social media click and a confirmed spa appointment.

The Results

• Optimized Ad Performance: Provided a high quality video asset that out performed static imagery in click-through rates (CTR) on Instagram and Facebook.

• Elevated Brand Aesthetic: Positioned CitySweats as a premier, modern wellness destination through clean, high-end visual storytelling.

• Streamlined Onboarding: Educated potential clients on the "Infrared Experience" before they arrived, resulting in a more informed and relaxed customer base.