Amplifying Global Voices: A Promotional Strategy for Women in Tech

The Challenge

The Women in Tech Regatta is more than just a conference; it is a global movement. With events spanning from Seattle to Amsterdam, they needed a flagship promotional asset that captured the specific "intellectual energy" of their gatherings. The challenge was to document the Seattle event in a way that felt universal, providing a high end visual proof of concept that could be used to sell tickets and attract sponsors for future international dates.

The Strategic Solution

GrowingBoyMedia executed a "Multi-Threaded Content Capture." We didn't just film the crowd; we focused on the Podcast Corner to capture high-fidelity "micro-interviews" with industry leaders. By prioritizing the voices of these inspiring women, we created a library of thought-leadership content.

We combined these intimate interviews with dynamic, cinematic B-roll of the larger sessions to show the scale of the event. The final edit was designed as a "Global Promo" a fast-paced, high impact video that positions the Regatta as the premier destination for connection and empowerment in the tech sector.

The Results

• Global Marketing Engine: Delivered a versatile asset used to promote the Regatta across multiple international markets, including Vancouver and Amsterdam.

• Thought Leadership Focus: Successfully spotlighted the "Voices of Tech" through the podcast corner, building immediate authority and social media engagement.

• Sponsorship Acceleration: Provided a high-production-value video that clearly demonstrates the caliber of speakers and the vibrancy of the community to potential corporate partners.