Celebrating 28 Years of Impact: A Fundraising Strategy for TAF

The Challenge

For TAF’s 28th anniversary, the organization needed more than a simple event recording. They needed a high energy "Milestone Video" that could celebrate their nearly three decades of success while simultaneously making a compelling case for future investment. The challenge was to balance the "party atmosphere" of a birthday bash with the serious, mission driven results of their TransformED schools to ensure donors felt both inspired and confident in their contributions.

The Strategic Solution

GrowingBoyMedia implemented an "Impact-Centric" Event Plan. We focused on the intersection of joy and mission. Our team captured cinematic B-roll of the celebration, but prioritized "Testimonial Snaps" quick, powerful soundbites from educators and students who have been impacted by TAF’s 28-year legacy.

By using a fast-paced, rhythmic edit, we mirrored the "Infinite Futures" theme, making the organization feel modern and forward-moving, rather than just "old." This video was strategically designed to be the centerpiece of their post-event "Thank You" campaign, serving as a powerful tool for final fundraising pushes and stakeholder appreciation.

The Results

• Fundraising Support: Provided a polished visual asset that reinforced the necessity of TAF’s programs, directly supporting anniversary fundraising initiatives.

• Legacy Positioning: Established TAF as a long-standing, trusted pillar of the Seattle educational community through high-production-value storytelling.

• Community Re-Engagement: Generated a surge in social media engagement by tagging attendees and partners, extending the "event high" into a multi-week marketing window.