Mercy Housing Northwest

Mercy Housing needed a fresh, community focused centerpiece film for their 2026 Annual Gala to move away from traditional "success story" formulas and highlight the real human impact inside their Tacoma senior housing properties.The objective was to create an authentic, emotional visual narrative centered on senior resident voices that reassures donors and stakeholders that their financial support directly fosters safe, thriving, and joyful communities.

The Production Strategy

• Resident Centered Storytelling: Paired dynamic, conversational interviews of senior residents and Resident Services Coordinators at New Tacoma and Rosa Franklin Apartments with motion graphics featuring quotes from resident letters.

• Comprehensive Community Coverage: Captured vibrant B-roll of group resident events, food bank distribution,everyday community interactions, and cinema-grade drone aerials of both properties and Tacoma neighborhoods.

• Turnkey Event Delivery: Executed a full-day dual-location shoot and rapid post-production to deliver a polished 2-to-3-minute centerpiece video formatted for both the live gala program and post-event donor thank-you campaigns.

The Results

• High-Impact Gala Feature: Anchored the live gala program with a warm, authentic film that drove emotional connection and donor engagement.

• Versatile Fundraising Asset: Provided Mercy Housing with an evergreen impact video for post-event donor outreach, website storytelling, and stakeholder communications.

• Multi Property Visual Library: Built a rich archive of high-resolution video and aerial footage highlighting Mercy Housing’s Tacoma communities for future marketing initiatives.